Gap Selling

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[01:01 - 03:00] The Deceptive Tactics in Healthcare Sales

The health and wellness industry often manipulates people's biases to drive sales, sometimes at the cost of genuine care. For practitioners, understanding and countering these tactics is essential to uphold ethical patient relationships.

[03:01 - 05:00] Navigating Sales Authenticity

Building trust with patients is vital; they should feel educated and empowered, not coerced. Sales education for healthcare professionals can bridge the gap between skepticism and understanding in wellness decisions.

[05:01 - 06:30] Recognizing the 'Gap' in Care

Patients often fail to realize the disparities between their current and desired health states. Effective care planning involves highlighting these gaps, motivating individuals to take meaningful action towards better health.

[06:31 - 08:00] Empathy and Transparency in Sales

The ethical dimension of healthcare sales stresses genuine care over manipulative tactics....

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In this membership, you'll gain access to a growing library of webinars where Dr. Stillman and Jim Laird unpack the most important information on health topics like blood pressure, thyroid issues, and moreā€”information you'd normally pay hundreds for in one-on-one consultations. Two new webinars are released every week, covering the topics you want to learn about.